We believe that sustainability is a quest to achieve balance ... a balance between economic growth, environmental preservation and social responsibility. For us, this belief translates into the need to make decisions that enrich our people and our communities, minimize our environmental footprint and deliver concrete value to our customers and our shareholders.

Packaging sustainability is about more than materials. It is about finding cost-effective packaging solutions that meet requirements for performance, leave a minimal environmental footprint, and deliver social and economic benefits. At Alcan Packaging, we aim to have a balanced approach to sustainability by focusing on concrete results. We see the big picture and believe that packaging is part of the solution, particularly with regards to issues of waste, safety, conservation and preservation.

Alcan Packaging strives for a balanced approach to operationalize our sustainability vision within our business through our 4P approach. Our ultimate goal is to integrate a sustainability mindset into our processes, by being conscious of and managing environmental, social and economic impacts in everything we do. We incorporate life cycle thinking in our product development process to ensure that we account for these impacts throughout the entire value chain.

The Alcan Sustainability Stewardship Evaluation Tool (ASSET™) was designed and developed by Alcan Packaging. It is a fact-based sustainability life cycle tool, including a strong life cycle assessment (LCA) component. It is used to assess the sustainability of a package by considering the economic, social and environmental impacts and benefits at each stage of the product life cycle.

Alcan Packaging seeks to foster a culture of sustainability across the organization. Our goal is to create awareness and engage every employee in an ongoing learning process on sustainability. This is why Alcan Packaging has created its Sustainability Moments campaign.