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 Alcan Packaging aims at developing strong partnerships with its customers, partnerships that go beyond the usual customer-supplier relationship. With its strong platform, its talented people and its "Can Do" attitude, Alcan Packaging is well positioned to be the partner of choice for all major multinationals.
Its people are one of its key strengths. Through the Sales Academy, Global Account Management certification and other various training programs, its sales professionals are trained in an Alcan Packaging Way, aligned with the needs of its customers.
In addition to a wide range of products and services, Alcan Packaging provides its customers with a maximizing value experience with its CVMTM (Customer Value Maximization) process, its GAM (Global Account Management) model, and other innovative means.
The CVMTM is a partnership model by which the customer can maximize value from the relationship. We capture the voice of the customer and then jointly identify priorities and a strategic agenda. This process brings us to an unprecedented level of intimacy with our customers allowing us to really understand their needs and positioning us to meet and exceed those needs.
The Global Account Management model ensures common customer facing, global strategy and alignment. When a customer deals with multiple sites and sectors across the world, the GAM model brings consistency and facilitates high-level dialogue.
Our Objectives
- Partnership models which reinforce linkages / maximize value
- GAM model / governance
- Enhance Sales & Marketing processes
- Enhance "Moments of Truth"
Our Strategy
- Implementing Customer Value Maximization (CVMTM)
- A model for Alcan Packaging and customer to extract value from partnership
- Voice of customer captured
- Key priorities jointly identified and strategic agenda developed
- Customer portal to be entrench linkages.
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