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| Date: |
22/10/2007 |
| Location: |
Paris, France |
Alcan Packaging Beauty proudly presents the latest product of its cooperation with the Bourjois brand, the brand new mascara Volume Clubbing.
Specifically developed for Bourjois by the Innovation Center and produced at the Verderio, Italy unit, Volume Clubbing transforms the eyes.
The Volume Clubbing brush is made of 2 sets of fibers separated by 2 product reservoirs. These mean the lashes can be heavily coated from the first application, while the fibers deliver optimum combing. The XXL result is striking!
Volume Clubbing’s bottle and cap are covered with a metallic transfer film applied to the whole pack.
Volume Clubbing is decorated in 3 party shades to give the eyes a daring, glamorous look. Metallic black for Volume Clubbing Absolute Black, metallic turquoise for Volume Clubbing Disco Blue and metallic brown for Volume Clubbing Brun Remix.
Extreme volume and great hold ensure an intense gaze all night long...
Alcan Packaging Beauty achieved sales of US$800 million in 2006 and serves its customers through 25 manufacturing sites in 11 countries. Its industrial and commercial network covers Europe, Asia and the Americas to guarantee the same standard of excellence for every customer worldwide through technical know-how, reliability and responsiveness, good flow management and innovation in products, processes and services.
Alcan Packaging Beauty is part of Alcan Packaging (Alcan Group), the world leader in packaging solutions for the Beauty, Food, Pharmacy and Tobacco markets.
Alcan Inc. (NYSE, TSX: AL) is a leading global materials company, delivering high quality products and services worldwide. With world-class technology and operations in bauxite mining, alumina processing, primary metal smelting, power generation, aluminum fabrication, engineered solutions as well as flexible and specialty packaging, today's Alcan is well positioned to meet and exceed its customers' needs. Alcan is represented by 68,000 employees, including its joint-ventures, in 61 countries and regions, and posted revenues of US$23.6 billion in 2006. The Company has featured on the Dow Jones Sustainability World Index consecutively since 2003. For more information, please visit: www.alcan.com.
Contacts:
Communication
Cécile Tuil
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Fragrance & Cosmetics North America
Caroline Defrance
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Fragrance & Cosmetics Latin America
Avit Ghibaudo
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Fragrance & Cosmetics Europe
Anne Mayer
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Fragrance & Cosmetics Asia
Grace Liang
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