In April 2008, new special edition cartons, manufactured by Alcan Packaging Bristol for Imperial Tobacco's Lambert and Butler brand, were launched in the UK market.
A range of holographic cartons were designed to celebrate Lambert & Butler's position of 10 years as the UK's biggest FMCG brand.
The packaging project involved close partnership from design concept to completion between Imperial Tobacco Group, Alcan Packaging Bristol and API and resulted in the production of a visually outstanding tobacco packaging product.
Rachel Smith, Brand Manager at Imperial Tobacco Group said "I would like to take this opportunity to sincerely thank Frances Jackson, Martin Cue and Paul Culshaw, together with the rest of the Alcan Packaging Bristol production team for their hard work and continued dedication throughout this ground breaking project."
Special printing techniques were required including accurate tension control on the printing press and the use of sophisticated print register equipment to enable up to 6 colours to be successfully printed in register with the hologram.
It is the first time that rotogravure printing technology and in-line embossing and cutting and creasing has been used in conjunction with a registered holographic laminate for the tobacco market.
The revolutionary holographic pack design sets a new standard for tobacco product packaging.
Alcan Packaging (Rio Tinto Group) is a world leader in value-added specialty packaging ranking No. 1 in flexible food, pharmaceutical, beauty and tobacco packaging, and delivering innovative solutions using plastics, engineered film, aluminum, paper, paperboard and glass to customers around the world. Chaired by Ilene Gordon, president and CEO, Alcan Packaging is headquartered in Paris, France. With 128 facilities and 31,000 employees in 31 countries, it generated US$6.2 billion revenues in 2007.
For more information, please visit http://www.alcanpackaging.com/.
Contacts :
Marina Gromova
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