MAGNIF EYES: NEW MASCARA FROM RIMMEL

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Date: 19/06/2007
Location:

 

Paris, France


Alcan Packaging Beauty has realized Magnif’Eyes, a new mascara from Rimmel (Coty) that combines glamour and retro appeal.

Ultra modern! The new-generation elastomer brush has both the convenience of a brush and the separating function of a comb for extremely long, curly lashes!

Molded in red deep-died LDPE, this revolutionary plastic brush (a standard product from Alcan Packaging Beauty) guarantees easy application with no bunching thanks to its small burrs. That’s one of the great advantages of injected brushes: an endless array of shapes and colors is possible…

Ultra stylish! This superb mascara features a two-color combination that never goes out of fashion: red for the deep-died PP cap and black for the PP bottle that is also hot-stamped with a glossy red film.

A pretty bottle and a crafty brush for dazzling eyes!

And Still 15 days from the design of your plastic brush to the first make-up tests!

Alcan Packaging Beauty gives you an unbelievable option: developing your injected mascara brushes in record time! Just 15 days after the initial design, we can present a functional mock-up ready for the first make-up tests. A new era has dawned.

Thanks to a unique process, varying the brush’s shape and flexibility is quick and easy, so different concepts can be tested to achieve the required make-up effect.

Alcan Packaging Beauty is the world leader in mascara. This service innovation complements our global production capacities (Europe, Asia and the Americas) and acknowledged product expertise.

With Alcan Packaging Beauty, your brushes push the envelope!

Alcan Packaging Beauty achieved sales of US$800 million in 2006 and serves its customers through 25 manufacturing sites in 11 countries. Its industrial and commercial network covers Europe, Asia and the Americas to guarantee the same standard of excellence for every customer worldwide through technical know-how, reliability and responsiveness, good flow management and innovation in products, processes and services.

Alcan Packaging Beauty is part of Alcan Packaging (Alcan Group), the world leader in packaging solutions for the Beauty, Food, Pharmacy and Tobacco markets.

Alcan Inc. (NYSE, TSX: AL) is a leading global materials company, delivering high quality products and services worldwide. With world-class technology and operations in bauxite mining, alumina processing, primary metal smelting, power generation, aluminum fabrication, engineered solutions as well as flexible and specialty packaging, today's Alcan is well positioned to meet and exceed its customers' needs. Alcan is represented by 68,000 employees, including its joint-ventures, in 61 countries and regions, and posted revenues of US$23.6 billion in 2006. The Company has featured on the Dow Jones Sustainability World Index consecutively since 2003. For more information, please visit: www.alcan.com.

Contact:
Cécile Tuil
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