| For Prisme Libre, its latest make-up creation, Givenchy called on the expertise of Alcan Packaging Beauty (Plouhinec, France). The challenge was to cleverly and stylishly combine four delicate, different-colored loose powders in the same pack !
Transparency and purity: to reveal the true colors of the four Givenchy powders, the base of the Prisme Libre powder case is in untreated crystal PMMA. Thin walls divide the base into four similarly-sized cavities, giving each powder its own space.
Registered black hot stamping is positioned on one side of the powder case. The ABS bottom of the case is ultrasound-welded to the base. Four untreated PP caps close off the cavities in the base. These four openings are used to fill the case in a filling plant. A bottom label then masks the caps.
On the underside of the base, in the centre of the cylindrical applicator housing, fine perforations forming the Givenchy brand logo let the powders gently out of their cavities to fill the puff. Until first use, a transparent label covering the perforations keeps the puff and case clean. The upper part of the case displays a transparent brand logo against a pink mirror-effect background.
The cap is comprised of several parts:
- Black molded PP screwcap.
- The bi-injected cap has a black SAN edge and a central pink SAN window bearing a black hot-stamped Givenchy logo.
- A square mirror between the black and pink bi-injected part and the black screw part to give the logo more depth. Finally, a transparent gloss varnish applied to the top of the cap completes this extremely "haute couture" design.
Alcan Packaging Beauty achieved USD 800 million in sales in 2005 through 26 production sites in 11 countries. Its manufacturing and marketing network covers Europe, Asia and the Americas to guarantee every customer the same standard of excellence in terms of technical know-how, reliability and responsiveness, flow management and product and process innovation. Alcan Packaging Beauty is part of Alcan Packaging (Alcan Group), the world leader in packaging solutions for the Beauty, Food, Pharmacy and Tobacco markets.
Media contact:
Dominique Jochim
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Tel: +33 (0)1 49 68 65 51
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