| In celebration of the "Suupaa Pop! Package Design From Japan" exhibition, Alcan Packaging Beauty, one of the exhibit sponsors, hosted a cocktail party at the AIGA National Design Center in New York City on May 17. The show, co-sponsored by Desgrippes Gobé, showcased the spirited packaging found in "suupaas," Japanese corner supermarkets. The exhibition ran the design center from April 12 to May 25.
On display was an array of products that were purchased in Tokyo six months ago. The show's objective was to share the Japanese aesthetic - which runs from cool to adorable to hilarious - with U.S. packaging experts. Organized in groups by color, the assortment of packaging was humorous, playful and colorful.
For the party, perfumer Jean-Pierre Subrenat of "Creative Concepts" developed a collection of scents to complement the food being served. The sensorial treats were prepared by chef Jean-Louis Gérin, owner of the Jean-Louis restaurant in Danbury, Connecticut.
Alcan Packaging Beauty achieved sales of US$800 million in 2006 and serves its customers through 25 manufacturing sites in 11 countries. Its industrial and commercial network covers Europe, Asia and the Americas to guarantee the same standard of excellence for every customer worldwide through technical know-how, reliability and responsiveness, good flow management and innovation in products, processes and services.
Alcan Packaging Beauty is part of Alcan Packaging (Alcan Group), the world leader in packaging solutions for the Beauty, Food, Pharmacy and Tobacco markets.
Alcan Inc. (NYSE, TSX: AL) is a leading global materials company, delivering high quality products and services worldwide. With world-class technology and operations in bauxite mining, alumina processing, primary metal smelting, power generation, aluminum fabrication, engineered solutions as well as flexible and specialty packaging, today's Alcan is well positioned to meet and exceed its customers' needs. Alcan is represented by 68,000 employees, including its joint-ventures, in 61 countries and regions, and posted revenues of US$23.6 billion in 2006. The Company has featured on the Dow Jones Sustainability World Index consecutively since 2003. For more information, please visit: www.alcan.com.
Contact:
Cécile Tuil
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